Using Facebook effectively is a great tactic to get more customers, more often, spending longer and spending more!
On average Facebook users log in for over 20 minutes each day. This means it’s one of the most effective ways to promote you Pub to your followers, fans and their friends.
A good tactic is to reach out to as many potential customers as possible. Getting to know your Facebook insights is a good place to start when putting together a Facebook marketing plan. FB Insights show you your statistics for your page and posts – it includes the reach, engaged users and people who are sharing and talking about your page. All good to know when you are looking to craft effective posts.
Here’s a great infographic explaining what’s new in FB Insights (click here for more info on this) & here’s a link to the Facebook guide for Facebook Page Insights - http://ads.ak.facebook.com/ads/creative/insights/page-insights-guide.pdf