Perfectly in tune…Vidimixer new background music profiles

If your pub’s background music is perfectly in tune with your customers you have a recipe for success. They’ll enjoy the atmosphere you’ve created for them and they are likely to stay much much longer.

We also know that you want your playlists ready made and simple to schedule.

So here’s the plan…

We’ve used the Soundnet profiling team to create 12 great new background music playlists. They’re split into 3 profiles and across 4 sessions to give you maximum control with minimum effort.

You can choose from up to the minute charting tracks, a mixture of everything or retro classics!  We’ll even set up your session scheduling for you. You could say we’ve done all the hard work for you!

We’ll be in contact soon to see what profile you’d like, but if you can’t wait you can let us know sooner by calling 0845 2032727

Don’t be the feeder pub for your competition!

The big questions*…

• Why should you commit to putting the effort in to doing an event (we all know there must be something in it – Pubs have been hosting events for centuries)?
• Will the effort needed to put an event on be worth it? 
• What can you gain by giving your customers the events they want?
• What’s the most difficult task when putting on an event and how you can overcome it?
• Why are customers that enjoy events the best type to have?

The big benefits…

• Many happy customers! Putting on events will entertain your customers, they’ll make your Pub a fun place to visit and you’ll be giving your customers additional value for money. You know that you have to give them better value for money than they can get from your competition. If you’re giving the most value it’s likely you’ll get the most back (lots of customers).
• Your customers will be interacting with you and your staff more, so there’ll be more opportunities to connect. They’ll form bonds which lead to loyalty and that means they’ll visit you more often!
• Keep them entertained and give them a great time and you’ll benefit form FREE word of mouth (or Facebook) marketing (the best kind). Happy customers tell their friends or post on Facebook about the great times they’ve had – if that conversation is about you you’ll soon see the benefits with a growing customer base.
• Once you’ve got them in your pub, you’re in control. Running events means you’ll have more control over the your customers behaviour, when they’ll arrive (events start time), when they’ll go (event end) and even when they eat and buy drinks (example: between quiz rounds). When you are in control you’ll be able to forecast sales with more accuracy (this means reduced stress!)
• You won’t be the feeder pub for competition!

What’s next…

It’s proven that the right events, targeted at the right customers give you a great chance of delivering success. You know that if you support events with great marketing you’ll be working smarter than most of  your competition which will help you to win the local battle for the pub goers pound. So, with this in mind, we’ve developed the Vidimentor programme that supports Vidimixer users to help them to develop an event and marketing strategy that will deliver results. 

We’ll work directly with you to help you identify what events will work, when they’ll work and who should host them (we’ll help train the host too). We’ll help you identify what you can gain from the events allowing you to make smart plans that will help you to achieve your goals. 

 

Get in touch to discuss how Vidimentor can help you to deliver the type of value to your customers that will make you the first choice (BTW, it’s all part of the service). 

 

* We’ll answer the big questions in your Vidimentor programme!

 

JOIN THE CONVERSATION…

We’d love to know your opinions on the following subjects:How do you plan to be the number one Pub in your area? Do you have any event tips to share?When’s the best time to entertain customers?Or…Leave us a comment on anything you like or ask a question, we’ll get back to you…

 

 

NEW! Choosing tracks on your Vidimixer by text has a new free play option!

You can now offer your customers the option to select tracks from you Vidimixer as a free play service (standard network charge may apply).

The benefits to YOU:

1. Your customers will spend longer in your Pub because they will be entertained for longer. Letting them choose their favourite tracks from the vast library of video and audio tracks is a great way to keep them happier longer and longer visits means higher spends.
2. You will attract more customers to your Pub by informing them of offers and events through targeted marketing messages. More customers results in sales growth.
3. Vidimixer will automatically build a valuable marketing data base of your customers mobile numbers.
4. You will increase your customer loyalty by giving your customers something of value for free. Increased loyalty means more visits.

The benefits to YOUR CUSTOMER:

1. Your customers will love being able to choose their favourite music, for free!
2. Your customers can add a message to their track choices which which can be displayed on your Pubs TV’s.
3. You customers will be informed about special events and offers that you are planning (by sending them marketing messages).
4. Great choice for your customers. Over 5300 music video’s and over 17800 audio tracks to choose from.

Contact Vidimixer on 0845 2032727 if you would like to change your service to free play.

Tips for creating effective on-screen adverts

Making the most of your on-screen adverts can be a science in itself and sometimes it can be difficult to know where to start, so with that in mind I’ve added a link to some great tips and rules to follow when creating an advert, the tips/ rules are The 10 Commandments for Outdoor Advertising from www.thehangline.com (don’t worry about the title (outdoor advertising) – these tips work perfectly well for Vidimixer on-screen adverts).

You can Click here for the tips, and don’t forget you can always call us on 0845 203 2727 for some advice.

Maximising your customers spend each time they visit. Here’s how Vidimixer on-screen adverts will help.

Retailers call it ‘maximising your share of your customers wallet’ and the supermarkets are masters, with some great tactics, of getting you to spend more each time you visit. You should be focussing on doing the same and so it makes sense for you to adopt some of their tactics.

I’ve recently posted some great tactics, click here to read more, to keep people in your Pub longer as it stands to reason that if your customers are in your venue longer they are likely to spend more.

When you’ve  provided the right atmosphere, environment and entertainment for your customers you need to look at the next best tool to help maximise your customers spend. It is vital that you communicate with your customers. Letting them know about all your events and offers is an essential tactic if you want to maximise your customers spend each time they visit.

We always ask our clients the following:

“If you could tell each of your customers about every event you hosted and every offer you have do you think that you have more customers visits and would you sell more?”

The answer is nearly always “Yes!”

We then ask “if that’s the case do you do it?”

The answer to this is nearly always “No” – It’s just not practical… So you need another way to achieve the same result.

Using Vidimixers on-screen advertising is the best alternative to being able to tell every customer personally what your offer includes. We still think you should speak to all you customers to engage with them personally but we just know that Vidimixer fills in all the gaps and missed opportunites. Giving you the best chance to maximise your share of your customers wallet.

Making the most of your on-screen adverts can be a science in itself and sometimes it can be difficult to know where to start, so with that in mind I’ve added a link to some great tips and rules to follow when creating an advert, click here for the tips, and don’t forget you can always call us on 0845 203 2727 for some advice.

Don’t forget you can use your Vidimeter to access your Vidimixer management information. It’s all you need to create a really effective marketing and entertainment strategy for your pub.

Call us on 0845 2032727 for more information or advice on using any of the above features.

 

You’ve done the hard work of getting customers into your Pub, here’s how being enterprising with your vidimixer will keep them in longer

Keeping customers in your pub for longer is one of the smartest ways of boosting trade and maximising income per customer. It makes sense that once you’ve done the hard work of getting them through the door you should do all in your power to keep them in for as long as possible. Vidimixer gives you a variety of great tools that help you to do this simply and effectively. Below are some simple to implement tactics that will help you to get the most from the opportunity you have with each customer visit.

Four simple to do tactics to boost your sales:

• Tactic 1. Play a Vidimixer football/ sports quiz after the TV game’s finished. This will encourage your customers to stay for one or two more drinks after the game ends (It’s also differentiator between you and your competition).

• Tactic 2. Showcase the events you do on other days. Example – Play a game of Beer or No Beer in the middle of your Karaoke nights or Bingo on your Quiz night. It will add variety, lengthen the event and advertise the other events you do – meaning that you will not only get more from that event you’ll also improve the popularity of other nights.

• Tactic 3. Get your customers engaged and settled in for the night by letting them choose their favourite music and music video tracks. You can do this by getting them use there mobile phones to text their choices (by doing this you’ll also be adding their mobile numbers to a marketing database). You can either offer this service for free (you customers only pay the cost of a normal text message) or as a premium SMS service.

• Tactic 4. Make the most of Vidimixers On-Demand entertainment features (All the Vidimixer features are always ready for On-Demand use). You don’t always have to advertise an event weeks in advance and plan it with military precision to have a great night. Sometimes you’ll just know that the time is right for an impromptu Karaoke night, a game of Scrutiny or a few games of Beer or No Beer. You’ll keep people entertained and in your pub longer. Everyone always enjoys a fun packed night that they didn’t expect.

Don’t forget you can use your Vidimeter to access your Vidimixer management information. It’s all you need to create a really effective marketing and entertainment strategy for your pub.

Call us on 0845 2032727 for more information or advice on using any of the above features.

Do you want your customers to visit you more often? Here’s how vidimixer can help.

If you want your customers to visit you more often than they currently do, an effective tactic is to make sure that every visit  is a really memorable and fun experience and that they go home feeling their visit has been value for money.  

Vidimixer helps you to deliver great customer experiences. It’s  hassle free to use, always ready and reliable too.

Here’s how vidimixer helps you to build a fiercely loyal customer base:

Entertainment tactics

• Show you customers you care and appreciate their custom by hosting fun party nights using the pre-prepared party theme nights.
• Ensure your pubs atmosphere is aligned with your customers taste. Do this by using Vidimixers profiled playlist and playlist scheduler.
• Host regular events every week. Vidimixer gives you lots of choice from the traditional (Karaoke, Hi-low, Quiz) to the unique (Beer or No Beer). Regular events lead to customer loyalty – don’t miss this great opportunity to create fiercely loyal customers.
• Get your customers involved with music selection by letting them know about Vidimixers text track selection service.
• Build meaningful customer relationships. An event is the perfect excuse to interact with your customers.

Marketing tactics

• Increase customer visits by making sure your customers know what you are hosting and when.  On-screen adverts are the most effective form of  in-pub event advertising.
• Let customers know what you are offering by text message. It’s one of the most effective ways of marketing your great offers to your customers.
• Ensure the right offers are being seen by the right people at the right time by using the Vidimixer advert scheduler. Make sure you adverts are always up to date this will increase the probability of customers visiting more often.

Other things you should include as part of your customer loyalty strategy

• Have an on-line and social media presence – don’t miss out on people looking for something to do when they are browsing on-line (Facebook, Twitter and Google places, Foursquare –  are worth the effort to set up and effective in increasing customer visits)
• Ensure your staff are well trained and focussed on delivering the great customer experiences.
• Are you being enterprising with your resources? Examples: If you have a pool table do you have a pool team playing in the local leagues? Are you engaging with local organisations and sports teams that may be a great source of customer for your pub?

Don’t forget you can use your Vidimeter to access your Vidimixer management information. It’s all you need to create a really effective marketing and entertainment strategy for your pub.

Call us on 0845 2032727 for more information or advice on using any of the above features or email feedback@vidimixer.com

You want more customers, here’s how vidimixer can help

We think that if you want to increase your customer numbers the easiest way is to pinch them from your competition. The only way to do that is by being better.

Here are a few great ways that Vidimixer helps you to drive sales by increasing your customers numbers (I’ve split it into to two – marketing and entertainment).

Marketing features

• Increase customer numbers by making sure your customers know what you are hosting.  On-screen adverts are the most effective form of  in-pub event advertising.
• Drive your wet and dry sales by marketing your offers on screen.
• Boost event success by marketing events and offers to your customers by text message. It’s one of the most effective ways of marketing your great offers to your customers.
• Ensure the right offers are being seen by the right people at the right time by using the Vidimixer advert scheduler.
• Make sure you adverts are always up to date by using Vidimixer’s advert managed service.

Entertainment features

• Create the perfect atmosphere using profiled music video playlists, tailored to the day, time of day and customers type.
• Deliver amazing value for money to your customers by hosting great regular events (at no extra cost).
• Empower your customers and get them involved by using the Vidimixer text track selection service (New Free Text service now launched).
• Raise customer satisfaction levels and repeat visits by hosting on demand events (Vidimixer is always ready for that impromptu Karaoke session!).
• Get to know your customers better. Vidimixer events as the perfect excuse to interact with your customers and to get to know your customers better.
• Beat you competition by always being up to date with the latest tracks (music, video and karaoke).
• Create a buzz by hosting a great party night using one of the great pre-prepared party theme nights.

Don’t forget you can use your Vidimeter to access your Vidimixer management information. It’s all you need to create a really effective marketing and entertainment strategy for your pub.

Call us on 0845 2032727 for more information or advice on using any of the above features.

Enterprise, analyse, improve for more customers, more often, spending longer, spending more.

more customers, more often, spending longer, spending more.

The Vidimixer values are described perfectly by our purpose statement - Enterprise, analyse, improve for more customers, more often, spending longer, spending more.

We are focussed on delivering products and services that help our clients to grow their sales. We know that all pubs benefit from implementing a strategy of enterprise, analyse and improve and we believe that Vidimixer can help you deliver this effectively.

Vidimixer delivers brilliant entertainment, events and really simple to do, effective marketing. The data from your events and marketing is analysed with tools tailored for the hospitality industry which allow you to develop a focussed strategy. It this that empowers you and your venue to succeed.

Simply…..Vidimixer, Vidimeter, Vidimentor….Measure, Analyse, Improve for more customers, more often, spending longer, spending more.

We’ll be posting more details on how we help our clients to enjoy more customers, more often, spending longer, spending more over the next few weeks.

5 great facts you should know about Vidimixer Karaoke

Karaoke events are a proven way of getting more customers into your pub. This is a great tactic to boost sales any night of the week.

Hosting a Vidimixer Karaoke is easy and fun.

Five  facts about your Vidimixer Karaoke

1. Karaoke is the most popular Vidimixer event. Over half of all Vidimixer clients host a karaoke event each week.
2. Thursday is the most popular night for hosting a Vidimixer Karaoke night (29%), Sunday is second (28%).
3. A fully updated Vidimixer has 5746 different tracks to choose from including tracks from 2362 different artists. Without doubt there is something for everyone!
4. You can print karaoke request slips free of charge from the Vidimixer website essentials page. Click here.
5. Each month you will receive around 30 of the latest release Karaoke tracks.

A Vidimixer Karaoke night is easy to host…. Everything you need is always ready to go!

Call 0845 2032727 if you’d like to discuss how to host a great karaoke night.